Opportunities to get involved in public affairs are pretty much never-ending, but the real skill is in being selective and running with the issues that can make a visible difference. Sometimes this means being reactive to circumstances, sometimes having a plan and being proactive. Foresight would help, but being alert is just as effective.
Simply put, communication is the giving or exchange of information and ideas, either by talking or writing. In reality, it’s a bit more difficult than that, especially when the ideas are complex, challenging, or even unpalatable! Plus, not everyone is comfortable with writing or addressing groups. The page is alarmingly blank and the audience too big!
Strategy may be the science of planning and directing operations and applying skill in managing an organisation or projects. But how many of us take the time, indeed have the time, to strategise adequately?
My experience tells me that strategies for change often already exist in most organisations but it may be difficult to see the wood for the trees, unlocking those ideas that already exist in the minds of staff or management. That’s where an objective eye can be so helpful.
Running a membership organisation, trade association, or small retail enterprise? Then you’re an ambassador, diplomat, entrepreneur, and a showman! How do you find the time? Do you need occasional help with member engagement; social media; online and print content; or public relations? Or even a review of your engagement strategy?
I have over twenty years experience managing and leading trade associations in the retail sector, including: the British Independent Retailers Association (formerly BSSA) and the National Association of Goldsmiths; I am a Fellow and Past President of the Institute of Association Management (IofAM); and a founder member of the Responsible Jewellery Council (RJC).
Read about some of my experiences on the following pages, and then give me a call on 07710 874 355 or email email@example.com to find out how together we can position your organisation, get your company’s issues recognised, and manage your reputational risk.
From retail to trade association management via training consultancy, find out a bit more about how I’ve got to where I am now – and where I’m going next.
Twenty years of skills are at your disposal; take a look at my Portfolio and discover how I could help you.
Clients past and present; let me tell you more: firstname.lastname@example.org
Look back at some of my writing, work, and blog extracts, by visiting my Archives